Pricing Strategy Builder

Pricing Strategy — Scaled Theme (Advanced)

Pricing Strategy Builder (Advanced)

Cost-plus, value, competitor, psychological, penetration, premium & break-even — with VAT, discounts, elasticity & A/B tests.

Core Inputs

Cost per Unit

Raw + variable costs per unit

Target Margin (%)

For cost-plus benchmark

Competitor Price

Closest comparable offer

Customer Willingness to Pay

Perceived value ceiling

Monthly Fixed Costs

Rent, salaries, tools, etc.

Expected Unit Sales (month)

For break-even price

Commerce Adjustments

VAT/Tax (%)

Included in customer price

Discount (%)

Promo/offer level

Shipping / Unit

Variable delivery cost

Warranty/Support / Unit

After-sale cost per unit

Return Rate (%)

% of units returned

Return Handling / Return

Pickup, restock, etc.

What-if: Target Margin & Sales

Margin: 30% Sales: 100

Demand Elasticity (Forecast)

Base Demand @ Competitor Price (units/mo)

Used as reference demand

Elasticity (e.g., -1.2)

Negative = demand drops as price rises

Reference Price (blank = competitor)

Optional; else competitor price used

Currency: BDT (৳)

A/B Price Tester

Price A • Conv % • Visitors

Price B • Conv % • Visitors

Simple comparison: net revenue excludes VAT and includes discount. Profit uses your cost/ship/warranty/returns.