Pricing is not only cost plus profit
Small businesses often set prices by copying competitors or adding a rough margin. A better pricing decision includes product cost, packaging, delivery, payment cost, marketing cost, returns, discounts, and expected profit.
Use a pricing strategy builder
The Scaled BD Pricing Strategy Builder helps business owners think through pricing before launching products or campaigns.
Pricing inputs to consider
- Product or production cost.
- Packaging and handling.
- Delivery or courier expense.
- Payment gateway or COD fee.
- Advertising cost per sale.
- Expected discount or offer.
- Target profit margin.
Pricing and marketing should work together
If a product needs paid ads, pricing must leave enough margin for customer acquisition. If the offer is low margin, use bundles, upsells, subscriptions, or repeat purchase strategy.
Related pages
For campaign planning, use the Ad Budget Planner. For growth support, explore Scaled BD Digital Marketing.