শুরু থেকে লাইভ: Shopify নাকি WooCommerce? (বাংলাদেশ ফোকাস)
Beginner-friendly, ছোট স্টেপ, ভিজুয়াল, চেকলিস্ট—বাংলাদেশের পেমেন্ট/শিপিংসহ।
1) Who is this for • For?
যারা প্রথম স্টোর চালু করবেন বা প্ল্যাটফর্ম বদলাতে চান। কম টেকনিক্যাল ধাপে দ্রুত লাইভ যেতে চান।
2) Pre-Setup Checklist
Logo, palette, tone
Photos, titles, SKUs, stock
Payments & Couriers ready
- Domain (Woo এর জন্য Hosting), Shopify হলে সাবস্ক্রিপশন
- পণ্যের ছবি/বিবরণ, সাইজ/ভ্যারিয়েন্ট
- পেমেন্ট গেটওয়ে একাউন্ট: bKash/Nagad • SSLCOMMERZ • aamarPay • ShurjoPay
- কুরিয়ার: Pathao • REDX • Steadfast • eCourier
- নীতি: Return/Exchange, COD verification flow
3) Shopify Setup — 10 Steps
4) WooCommerce Setup — 10 Steps
- Hosting + SSL → LiteSpeed/NGINX, PHP 8.2+, HTTP/2
- WordPress → security basics (limit login, backups)
- Theme → Astra/Block-based; color #14903D
- WooCommerce Wizard → currency BDT, weight unit, address
- Products → variable products, attributes (Size/Color)
- Payments → SSLCOMMERZ/aamarPay/ShurjoPay plugins; bKash/Nagad
- Shipping → Pathao/REDX/Steadfast/eCourier plugins or table rates
- Speed → caching (LSCache), image WebP, DB optimize
- SEO → Yoast/RankMath; breadcrumbs, schema
- Test & Launch → staging→live, full checkout test
5) Cost & Control — Visual Snapshot
Shopify
- Monthly app + platform cost (predictable)
- Low maintenance, hosted security
- Less server control, app-driven features
WooCommerce
- Hosting + plugin costs (flexible)
- Full code/server control
- Scales with optimization skills
No hard pricing—project scope, traffic, and app/plugin choices define total cost.
6) Bangladesh Focus — Payments & Shipping
Payments
- Success/fail webhooks ঠিকমতো কনফিগার করুন
- Checkout labels Bangla+English রাখুন
- Refund/partial capture flow প্রি-টেস্ট করুন
Shipping
- Zones: Inside/Outside Dhaka আলাদা rate
- COD fee & free-shipping threshold স্পষ্ট করুন
- RTS/Return শিপমেন্ট রিপোর্ট ট্র্যাক করুন
Need integrations? Scaled can implement gateways & couriers.
7) SEO Basics — Both Platforms
On-Page Fundamentals
- Unique Title (60c) & Meta Description (155c)
- H1 product name, H2 benefits/specs, FAQ schema
- Image alt: Bangla+English mix (local keywords)
Technical & Speed
- Core Web Vitals (LCP/CLS) — compress images, lazyload
- Minify CSS/JS; Woo-তে caching (LSCache)
- Clean URLs, XML sitemap, robots.txt
Content & Analytics
- District-wise landing pages (BD local SEO)
- Blog weekly 1–2 posts (Scaled Blog Tools)
- GA4 + Search Console + Meta Pixel
8) Launch Checklist — Tick & Go
- Test orders: COD + Online (sandbox → live)
- Courier labels & pickup tested
- Mobile UI (cart→checkout) frictionless
- SEO titles, metas, schema validated
- Policies, contact, size-chart linked
- Backups & error monitoring enabled
9) Migration Notes — Switching Platforms
Shopify ⇄ WooCommerce মাইগ্রেশন করা যায় CSV export/import, Cart2Cart ধরনের সার্ভিস বা custom script দিয়ে। Media URLs, variant mapping, SEO redirects (301) এবং order history retention প্রি-প্ল্যান করুন।
URLs Redirects Meta Images
Gateways Taxes Shipping Emails
10) Decision Guide — One-liners
Shopify.
WooCommerce.
Shopify.
WooCommerce.
Need help setting up?
Theme setup, payments, shipping, SEO—end-to-end.
FAQ — Quick Answers
Shopify vs Woo speed?
Shopify usually faster (hosted stack). Woo speed = hosting + caching + media.
Payment gateways (BD)?
SSLCOMMERZ, aamarPay, ShurjoPay; bKash/Nagad supported both sides (plugins/apps).
COD fraud control?
Order verification SMS/call, repeat-fake filter, Pathao/REDX analytics, partial COD for high AOV.
SEO plugins?
Woo: Yoast/RankMath; Shopify: SEO Manager/Plug-in-SEO + metafields.
Woo hosting size?
Start shared (low catalog). 2–4 GB RAM VPS recommended for >500 products or high traffic.