Scaled is a global business growth platform offering consultancy, web development, digital marketing, graphic design, 20+ free business tools, and custom branded merchandise for SMEs, startups, and D2C brands.

What services does Scaled offer?

Scaled offers business consultancy, web development, digital marketing, graphic design, custom merchandise (T-shirts, poly mailers, visiting cards), and 20+ free tools including invoice generator, QR code generator, and business calculator.

Who can use Scaled's tools?

Scaled's tools are designed for founders, freelancers, agencies, ecommerce teams and small businesses worldwide who want to save time, automate tasks, and grow their business efficiently.

Are Scaled's tools free?

Yes, Scaled offers 20+ free business tools including invoice generator, QR code generator, business calculator, email signature creator, order creator, and more — all completely free with no registration required.

How do I contact Scaled?

You can contact Scaled through the website at scaledbd.com/contact/, by email at hello@scaledbd.com, or via their Facebook page at facebook.com/scaledbd.

Social Media Ad Budget Planner

Name: Social Media Ad Budget Planner
Author: Scaled

Social Media Ad Budget Planner - Scaled

Scaled • Social Media Ad Budget Planner

Plan Inputs

Choose a platform preset or enter your own benchmarks.

Platform

Presets will fill CPM and CTR. You can override.

Total Budget (BDT)

Your total spend for this campaign.

CPM - Cost per 1000 Impressions (BDT)

Average cost to reach 1000 people.

CTR - Click Through Rate (%)

Percent of viewers who click.

Conversion Rate - Click to Sale (%)

Percent of clicks that become orders.

Average Order Value - AOV (BDT)

Average revenue per order.

Ad VAT (%)

If platform VAT applies on ad spend.

Agency/Media Fee (%)

Additional fee on ad spend.

Net Profit Margin Target (%)

Used for breakeven CPA.

Target ROAS (×)

Suggest budget for this ROAS.

CPM CTR AOV ROAS

Estimates are directional. Actual results vary by creative, targeting and seasonality.

Projected Results

Based on your inputs and platform benchmark.

Impressions

Clicks

Sales

৳0

Estimated CPC

৳0

CPA - Cost per Acquisition

৳0

Estimated Revenue

0×

ROAS

৳0

Breakeven CPA

0×

Net ROAS (after VAT+Fee)

৳0

Net Profit

৳0

Suggested Budget (Target ROAS)

Scenario A

Budget

CPM

CTR %

Conv %

AOV

VAT %

Fee %

Impr	0
Clicks	0
Sales	0
Revenue	৳0
Net ROAS	0×

Scenario B

Budget

CPM

CTR %

Conv %

AOV

VAT %

Fee %

Impr	0
Clicks	0
Sales	0
Revenue	৳0
Net ROAS	0×

Compare Summary

Metric	A	B	Better
Net ROAS	0×	0×	-
Revenue	৳0	৳0	-
Sales	0	0	-
CPA	৳0	৳0	-

Channel Mix Planner

Split budget by platform. Presets can be edited.

Total Budget (BDT)

Assumed Conv %

Facebook

Share %

CPM

CTR %

Instagram

Share %

CPM

CTR %

TikTok

Share %

CPM

CTR %

YouTube

Share %

CPM

CTR %

Sum should be 100%

Channel	Budget	Impr	Clicks	Sales	CPA
Total	৳0	0	0	0	৳0

Sensitivity Analysis

See how ROAS changes with CPM, CTR and Conversion shifts.

CPM Multiplier

1.00×

CTR Multiplier

1.00×

Conv Multiplier

1.00×

0×

ROAS

৳0

Revenue

৳0

CPA

Creative Testing Helper

Compare up to 3 creatives using CTR and AOV deltas.

Base CTR %

Base AOV

Creative 1 CTR Δ% (eg +20) Creative 1 AOV Δ% (eg 0)

Creative 2 CTR Δ% Creative 2 AOV Δ%

Creative 3 CTR Δ% Creative 3 AOV Δ%

Creative	CTR %	AOV	Relative Revenue Index

Revenue Index uses CTR×AOV as a quick proxy on equal impressions.

UTM Builder

Base URL

utm_source

utm_medium

utm_campaign

utm_content

utm_term

Result

Plan Inputs

Projected Results

Scenario A

Scenario B

Compare Summary

Channel Mix Planner

Sensitivity Analysis

Creative Testing Helper

UTM Builder

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